Terms & Conditions

Drafted and published in English as the working text for sufox.com.

This document covers the whole contractual relationship around Sufox: who may open an account, what the trial and paid plans include, how billing works, what you may and may not do with the platform, who owns what, how liability is limited, and how the agreement ends. These Terms & Conditions (the “Terms”) bind KeepFlow L.L.C-FZ (“KeepFlow”, “we”, “us”, or “our”) and every person or entity using the sufox.com website and platform, its APIs and widgets, the integrations, documentation, trial environment, and connected services (together, the “Services”). Opening an account, clicking to accept, buying a subscription, or simply using the Services means you take these Terms on.

Accepting these terms

Every mode of use falls under these Terms — trial, paid, beta, and enterprise alike. Order forms, extra commercial terms, service descriptions, and statements of work that we have expressly accepted join the contract as well; wherever such a signed or written commercial document contradicts these Terms, that document wins for the point in conflict.

Using the Services for a company or another legal entity? You confirm you hold the authority to commit that entity to these Terms — and “you” then covers both the entity and the individual acting for it.

These Terms can change over time. For material changes we publish the new version on the Website and may add an email, an in-product message, or another reasonable notice. Keep using the Services after the new version takes effect and you have accepted it.

Words with a fixed meaning

• “Account” — the account opened by you or for you to reach the Services.
• “Customer Content” — every piece of data or material you or your authorised users bring into the Services: files, records, prompts, instructions, knowledge-base items, conversation histories, tickets, attachments, and anything else uploaded, submitted, connected, or transmitted.
• “Documentation” — the technical, user-facing, onboarding, support, and explanatory materials we publish for the Services.
• “End User” — anyone who talks to your chat widget, support channels, helpdesk, or other communication environments wired into the Services.
• “Integrations” — outside services and software, channels and websites, helpdesks, file repositories, messaging tools, and APIs you decide to hook up to the Services.
• “Output” — whatever the Services generate: replies, suggestions, summaries, classifications, drafts, recommended actions, and other AI-produced material.
• “Subscription Plan” — the monthly, annual, trial, enterprise, or other commercial arrangement you pick and we accept.
• “Website” — sufox.com plus its subdomains, localised pages, hosted product pages, and the administrative interfaces we run for the Services.

Accounts, eligibility, and credentials

The Services are open to you only if you can lawfully enter a binding contract and no applicable rule bars you from using them. Registration, billing, and contact details must be accurate and complete when given — and kept that way for as long as the relationship lasts.

Whatever happens under your Account is on you, including the actions of employees, contractors, agents, and every other authorised user. Guard your credentials, apply sensible access controls, and tell us without delay the moment you learn of unauthorised access, a security incident, or misuse touching your Account.

We can ask for extra information where reasonably needed to confirm identity, authority, business details, a payment method, or compliance standing. Registration can be declined, conditions attached, or access suspended when fraud, abuse, sanctions exposure, security concerns, or a suspected breach of law or of these Terms makes that necessary.

Trial, plans, billing, and taxes

A free trial may be on offer; as of the date these Terms took effect, the public pricing page shows a 30-day free trial. What the trial contains — its length, usage caps, feature set, and who qualifies — is for us to decide, and we may change, replace, or withdraw it whenever we choose.

Once the trial runs out, paid features stay available only under a purchased Subscription Plan. Fees fall due in advance, and each billing cycle renews by itself unless you cancel before renewal through the plan settings or as your written commercial agreement provides.

You give us and our payment processors permission to collect every applicable amount from your chosen payment method: fees, recurring charges, taxes, and anything else agreed. Unless a document says otherwise, paid fees cannot be cancelled and are not returned — always subject to mandatory law and to our Refund Policy.

Prices exclude taxes unless marked otherwise. Sales, use, withholding, VAT, GST, and similar taxes, duties, and levies tied to your purchase or use sit with you; taxes on our net income sit with us. Must you withhold tax by law? Then increase the payment so the amount reaching us stays whole.

Your right to use the services

Provided these Terms are respected and fees arrive on time, you receive a limited, non-exclusive, non-transferable, non-sublicensable right — lasting through the subscription term — to use the Services for your own internal business needs. The right extends to your authorised users, acting only for your benefit and within the boundaries of the purchased Subscription Plan.

Sufox exists to power customer-support work: AI reply generation, knowledge workflows built on retrieval augmentation, chat widgets, analytics, rule-based guidance, workflow controls, integrations, and related capabilities. Individual features can hinge on supported integrations, the quality of your data, the availability of underlying models, or your plan tier.

Outputs come from automated generation and can be wrong, stale, incomplete, biased, or simply a poor fit for a given case. Reviewing, approving, rejecting, and acting on Outputs — above all the replies sent to customers through your connected channels — is your responsibility alone. Nothing the Services produce amounts to legal, accounting, regulatory, medical, employment, or any other kind of professional advice.

Your content, your data duties, and integrations

Customer Content stays yours — every right and title, subject only to what these Terms grant us. To us and our subprocessors you give a worldwide, non-exclusive right to host, process, copy, transmit, reformat, display, and draw signals from Customer Content, and to use it otherwise so far as providing, securing, supporting, improving, and administering the Services requires — or as law and the enforcement of our agreements demand.

You promise that every permission, notice, right, and lawful basis needed to hand Customer Content to us — and to let us process it — is in place, including where that content carries personal data, confidential material, customer communications, or third-party works. Its legality, accuracy, integrity, and fitness are yours to answer for, as are your configuration decisions: automations, escalation rules, and reply-approval workflows.

Connecting an Integration authorises us to reach it and exchange data with it on your behalf. Each Integration runs under its own provider’s terms, privacy rules, and operating requirements. Third-party products are not our responsibility — not their availability, security, legality, or performance — and losses or outages rooted in outside systems beyond our reasonable control are not ours to bear.

What is off-limits

Unlawful, fraudulent, harmful, infringing, deceptive, or abusive use of the Services — by you or by anyone you let in — is barred, as is anything else at odds with these Terms or the law. In particular, do not:

• feed the platform content you lack the rights to, or content whose processing breaks privacy, confidentiality, consumer-protection, employment, export-control, sanctions, or intellectual-property rules;
• turn the Services into a source of spam, phishing, harassment, malware, discriminatory material, or customer messages built to deceive or manipulate;
• reverse engineer, decompile, disassemble, scrape, or mirror the Services, publish benchmarks without our sign-off, or dig for source code, prompts, models, weights, security mechanisms, or other internals — save where the law overrides this restriction;
• dodge rate limits, usage limits, access controls, or security features, or degrade the integrity or performance of the Services and the systems behind them;
• build or train a rival product or model on the Services or their Outputs in breach of the law or of our intellectual property;
• pass off AI-generated material as purely human work where disclosure is a legal or commercial necessity, or let the Services decide high-stakes matters with no human in the loop.

Ownership and feedback

The Services and Website, the Documentation, models, interfaces, workflows, design elements, analytics, and accumulated service know-how — with every intellectual-property right in them — belong to us and our licensors and stay that way. Beyond the narrow rights these Terms spell out, nothing passes to you by implication, estoppel, or any other route.

Ideas, suggestions, enhancement requests, and other feedback you share about the Services may be used by us freely and without payment, so far as the law allows — though naming you publicly as their author would require your consent.

From usage we may build aggregated, anonymised, de-identified statistics, diagnostics, and analytics that point to no customer and no End User. Such material serves security, support, research, trend analysis, benchmarking, and the improvement of the Services.

Early-access features

Alpha, beta, preview, experimental, and early-access capabilities (“Beta Features”) may appear from time to time. They can be unfinished, reworked, dropped, or left unsupported at any moment, and extra usage rules or notices may attach to them.

Every Beta Feature ships “as is” and “as available” — no warranty, no service commitment, no support duty, no promise it will stay. Absent a written agreement to the contrary, keep Beta Features away from production-critical workloads and from highly sensitive data.

Data protection and security

How we use personal data for our own purposes is described in the Privacy Policy. Note the two hats we wear: independent controller for matters like account administration, billing, security, and lawful marketing — and processor/service provider following your instructions where Customer Content moves through the Services.

Whether the Services suit your intended use is a judgement you must make: perhaps a data processing agreement is needed, or privacy and security assessments, or notices to End Users, or a particular configuration matching your legal and contractual duties.

Reasonable administrative, technical, and organisational safeguards protect the Services and Customer Content on our side. Still, no cloud service can promise perfect security or uninterrupted operation — backups, internal approvals, and business-continuity arrangements fitting your operations remain your responsibility.

Changes to the service, and support

The Services evolve: features, model providers, integrations, workflows, limits, interface elements, and Documentation can be improved, altered, paused, or retired at any point. Where practical we try, with reasonable efforts, not to materially weaken core paid functionality mid-subscription — unless security, the law, or a third-party dependency forces the change.

Service levels, uptime pledges, support response times, onboarding deliverables, and dedicated support exist only where a Subscription Plan, order form, or separate written agreement expressly grants them. Public talk of target response times or ticket resolution is illustration, not contract, unless put in writing as a commitment.

No warranties

So far as the law permits, the Services, the Website, Documentation, Outputs, Beta Features, and everything connected to them come “as is” and “as available”. All warranties are disclaimed — express, implied, statutory, or otherwise — among them merchantability, title, fitness for a particular purpose, non-infringement, accuracy, security, uninterrupted availability, and any promise that the Services will match your requirements or deliver a given business result.

Nor do we promise that Outputs will be right, complete, compliant, or fit for a particular scenario, or that a defect will be cured by a set date. Human review, fallback workflows, escalation paths, and other safeguards proportionate to your use of the Services are yours to put in place.

Limits on liability

So far as the law permits, neither side answers to the other for indirect, special, incidental, consequential, exemplary, or punitive damages, nor for lost profits, revenue, business, goodwill, expected savings, lost data, or interrupted operations connected with these Terms — even where the possibility of such losses was flagged.

Everything we could owe under or around these Terms, the Services, or the parties’ dealings is capped at the smaller of two amounts: the fees you actually paid us for the Services over the three (3) months before the event behind the claim, or AED 5,000. Where the law refuses to let liability be limited, the cap gives way.

Untouched by any of this: liability for wilful misconduct, for fraud or fraudulent misrepresentation, for death or personal injury negligently caused where exclusion is barred, and every other head of liability the law does not allow to be excluded or limited.

Your indemnity to us

You will defend KeepFlow, its affiliates, and their officers, directors, employees, contractors, and agents — and hold them harmless, covering damages, losses, liabilities, judgments, settlements, costs, and reasonable legal fees — against third-party claims, actions, and investigations flowing from: (a) Customer Content; (b) use of the Services against these Terms or the law; (c) your dealings with End Users; (d) Integrations you connected; or (e) your negligence, fraud, or misconduct.

Suspension and ending the agreement

The agreement starts the first time you accept these Terms or use the Services, and it runs until terminated. Walking away is simple: stop using the Services and switch off renewal in your account settings where that option exists, or give written notice as your Subscription Plan or order form provides.

Immediate suspension or restriction of access is open to us where reasonably needed: to head off harm, look into suspected abuse, shield the Services or other users, obey the law, contain a security incident, deal with unpaid amounts, or enforce these Terms. Where telling you is lawful and practical, we make reasonable efforts to do so.

Termination with immediate effect is available to us if you commit a material breach and leave it uncured for a reasonable time after notice; if insolvency or similar proceedings reach you; if carrying on would put us in legal or regulatory jeopardy; or if a court, regulator, or public authority so orders. On termination your right to the Services stops at once — while clauses meant to outlive the contract stay alive: payment obligations already accrued, intellectual-property terms, confidentiality, disclaimers, liability limits, indemnities, and the dispute-resolution provisions.

Notices and complaints

Notices from us can travel three ways: to the email tied to your Account, through the Services, or as a posting on the Website. Notices from you go to support@sufox.com or another contact route published on the Website — unless a signed contract names a different notice address.

Complaints, support issues, and legal enquiries should arrive with enough detail for a proper review. A response follows within a commercially reasonable time, with the caveat that knottier legal, billing, and security matters take longer to untangle.

Law and courts

United Arab Emirates law governs these Terms, together with every non-contractual obligation arising around them, and conflict-of-law rules do not redirect that choice.

Absent a different written agreement, disputes, controversies, and claims connected with these Terms or the Services belong exclusively to the courts of the United Arab Emirates. So far as the law allows, a claim expires unless brought within six (6) months of the day its cause arose.

Final provisions

These Terms — joined by the applicable Subscription Plan, any order form or DPA, and any other commercial document accepted by us in writing — make up the whole agreement on the Services and replace every earlier discussion or understanding on the subject.

Passing these Terms to someone else needs our prior written consent, with one carve-out: a merger or a sale of substantially all your assets, where the successor commits in writing to these Terms. On our side, assignment is permitted in a corporate reorganisation, merger, or asset sale.

Should a provision prove invalid or unenforceable, the rest stand untouched, and the failed provision is read in the way that best preserves the parties’ original intent within what the law permits.

Sitting on a right, or exercising it late, does not surrender it. A waiver counts only when put in writing and carrying the signature of an authorised representative of the party giving it.

No partnership, agency, fiduciary duty, employment, or joint venture arises between the parties from these Terms.